Story

Hello! @maxentertainment (The orange cat on TikTok that you all love) — founder of Lazy Genius. I'm the owner of Max. After surviving childhood trauma and years of being dismissed in the tech world, I hit a breaking point when my manager told me I “can’t take time off just because I’m unhappy.”

That moment reminded me why I built this brand: to give people space to breathe, to feel, to heal.

Lazy Genius is effortless beauty for anyone who’s ever been told to toughen up or keep quiet.

Our mission? To raise $10 million for mental health rebates, so no one has to suffer in silence.

Because beauty should support you — not silence you.